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What a great jacket! My son couldn’t be happier right now. Your customer service was top notch and the jacket designer made the whole process easy.
Deborah Kirkland – Arlington, TX

About ZOOM iD

We began in 1932 as a sporting goods store near Seattle’s downtown waterfront. Varsity jackets quickly became one of our most important products, and we’re proud to have outfitted generations of high school students in the Pacific Northwest with their jackets.

Over the years, as other products advanced, the processes for designing and manufacturing varsity jackets remained stagnant. Amazingly, our jacket suppliers were using the same methods in 2005 as they did in 1955.

As customer designs became more and more complex, we grew increasingly frustrated in our ability to service them. We knew there had to be a better way for us, and for sporting goods dealers around the country facing the same issues we were.

In the last few years, we’ve evolved from that retail store in Seattle, to become the world’s most innovative varsity jacket supplier.

ZOOM iD is powered by the web’s most sophisticated jacket design tool, which enables you to customize your jacket and patches to your exact specifications. Whether you’re purchasing your jacket through one of our dealer’s stores, or online at, we offer a design and service experience that is unmatched.

Our innovations extend to our manufacturing process, which allow us to hand make completely decorated jackets within 3 weeks from your order date, trimming 5 – 8 weeks off traditional lead times. Each of our jackets is custom made, one at a time, from the finest melton wool and genuine leather available, as we’re committed to producing the best varsity jackets in the world.

Our focus is bringing new efficiencies and innovations to the best sporting goods dealers in the country, by advancing the way varsity jackets are designed, manufactured, and delivered.

For information about becoming an authorized dealer, click here.

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